Restaurants are scrambling to get customers back to their locations as COVID-19 appears to be a thing of the past and several nations are reopening their borders to foreign visitors.
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In the meanwhile, an increasing number of patrons are searching for eateries where they may commemorate and rekindle their relationships with loved ones. Some people are content to just return to their preferred dining establishments, but others want to experience new and exclusive things, all while spending quality time with their closest friends and family.
Private rooms and exclusive places can offer the intimate eating experience that these guests yearn for in the post-COVID restaurant paradigm. Imagine a location set aside for a celebration that includes a private wine cellar, a room with a view of a garden or waterfall, or an outdoor patio. The diners will be fed carefully chosen dishes by a butler or private chef and will be in a secure eating environment.
Private event venues may increase traditional slow evenings, draw in new clients, and create new revenue sources for their company. Furthermore, they work well for every celebration—Christmas, birthdays, anniversaries, business gatherings, and even regular get-togethers. Private dining rooms are a feature of most hotels, but upscale or well-known restaurants are increasingly addressing this need for exclusivity since they view it as a useful strategy for positioning their brands and drawing in more customers.
1. Elevate the experience of hospitality
Private dining rooms provide restaurant owners the chance to wow new customers with their exceptional hospitality and leave a lasting impression. Employees at restaurants may leave a greater impression on customers by providing consistent, attentive service and being knowledgeable about all of the menu items and drinks. Create more surprises even if they aren’t included on the menu. Have the head chef personally welcome the guests and provide them with a last-minute cocktail to round off the dinner.
Recall that a remarkable visitor experience is mostly attributed to the little things and first-rate service.
2. Offer a captivating experience
Provide visitors with cutting-edge immersive experiences. A basic conversation with the chef is enough to wow guests, or they may enjoy an almost dramatic experience at the chef’s table seeing their cuisine being prepared.
Multisensorial culinary experiences elevate it to a new level. Consider transforming tastes using projection mapping, scents, and soundscapes. Even if it doesn’t sate ravenous appetites, it will definitely be well-liked by social media users.
3. Design the ideal private area
Elevated décor and refinement are often associated with private dining experiences. If it’s an outside area, consider adding a gazebo, chandeliers, or perhaps a warm fireplace. If the area is enclosed or only an extension of a formal dining room, be sure to decorate it for the occasion. If it’s a tiny wedding reception, decorate it with flowers; if it’s a formal business meeting, add some leather accent pieces and set up a conference table. The proper mood is created in the place by the lighting. For private dinners at night, use candles or soft, romantic lighting instead of natural illumination during the day.
It’s not always the case that the most popular choices for private and elite meals are private rooms or another floor area. Private dining spaces can be reimagined or created in other parts of the restaurant that aren’t connected to the main eating area.
As long as there is conspicuous signs indicating “restricted access,” the area is fenced off, or dividers have been constructed, an existing eating room can also be separated into a public and private area. All that is needed is for this exclusive area to continue serving as a peaceful haven where diners may enjoy friendly interactions and have quiet discussions with their loved ones, friends, and even business contacts.
4. Make customized, menu-themed products.
It’s ideal to prepare a specially designed cuisine that complements the occasion, whether it’s a birthday anniversary, Christmas party, or something else entirely. For meetings, breakfasts, brunches, and birthday parties, prepare the menu in advance and make food packages.
Dining packages with a theme are also essential. If the restaurant has a reputation for being a high-end dining experience, think about including exclusive menu items, bonuses, and discounts that are only available to customers who have reserved a private dining area. Offer buffet dinners, a variety of cuisine selections, and bread for special occasions.
To upsell some of the restaurant’s best wine selections, set up a wine table and think about offering a wine package as well.
5. Get to know your visitors
Impress your guests right away. Make personalized reservation forms that are in line with the private event’s concept. To improve service and provide a wonderful eating experience, make use of guest data by anticipating preferences and other information.
There’s no better way to make VIPs and returning visitors feel valued than by addressing them by name. Send an email with a QR code for the menu attachment to confirm all the details of the private event before it happens.
6. Credit card deposits made in advance
Prepaid dining experiences are the solution to reduce the number of no-shows and guarantee that restaurants don’t incur additional expenses for meals. It is now acceptable to ask diners to pay in advance in the post-COVID era. It will reduce the number of cancellations and guarantee that elaborate dinners for 20 guests don’t go to waste. Additionally, it saves time and money for hospitality operators by eliminating the need to hire additional workers to handle visitor needs.
