Today, the International Cricket Council commemorates the 12-year anniversary of India’s victory in the 2011 ICC Men’s Cricket World Cup by unveiling the brand design for the 2023 tournament, with fan emotion at its core.

Six months remain until the commencement of the pinnacle event of the one-day game, in which 10 countries will play 48 matches, and the brand for the largest Cricket World Cup ever has been designed around the ‘Navarasa,’ the nine emotions experienced by an audience throughout a performance.

The India 2023 brand was introduced 12 years to the day after India won the World Cup in 2011.

The Navarasa has been recreated in a cricketing setting, employing symbols and color to represent the range of feelings cricket fans experience when experiencing the drama and thrill of a World Cup match. The illustrious history of the Men’s Cricket World Cup will elicit a multitude of emotions from supporters throughout the globe. The nine feelings shown in the CWC23 Navarasa—joy, power, grief, respect, pride, courage, glory, awe, and passion—exemplify the responses that a Men’s Cricket World Cup elicits.

A custom vignette narrated by the great Indian commentator Harsha Bhogle has been made to promote the Navarasa.

Moreover, ICC digital collectible partner FanCraze will present MS Dhoni with his Navarasa-themed ‘glory’ Digital Collectible to commemorate the 12-year milestone at a special event in Chennai this afternoon. Dhoni’s six in the final of the 2011 Men’s Cricket World Cup will not only be presented to him as one of the greatest moments in Indian cricket history, but it will also soon be available for fans to purchase on

Every week from now on, the ICC digital outlets will reveal a new legendary cricketing incident pertaining to the remaining eight emotions in anticipation of the world championship later this year.

India brand introduced on CWC 2011 victory anniversary 2023 2

ICC Launched Brand New Logo for World Cup 2023

“We are happy to unveil the brand for the ICC Men’s Cricket World Cup 2023,” said ICC Chief Executive Geoff Allardice. “The Navarasa represents the raw emotion and excitement that cricket delivers to fans across the globe. We have an exciting six months ahead as we prepare to host the largest Cricket World Cup in history.”

Jay Shah, secretary of the BCCI, stated, “The BCCI is excited to host the ICC Men’s Cricket World Cup 2023 and provide a memorable event for fans in India and throughout the world. Today commemorates the 12-year anniversary of India’s stunning victory in the 2011 edition and its enduring influence on the nation. We cannot wait till October to witness world-class cricket at the apex of one-day cricket and for India to host a fantastic spectacle.”

With six months to go before the ICC Men’s Cricket World Cup 2023, Rohit Sharma, the captain of India’s men’s cricket team, expressed his enthusiasm. “Playing a World Cup on home soil is every player’s ambition, especially as captain, and I can’t wait for it to begin.” The Men’s Cricket World Cup is a really important event for everyone involved in cricket, and we will prepare as well we can over the following six months to give ourselves the best possible opportunity of winning.”