Hotels in Mumbai have developed their own online food delivery platform, Waayu, which promises to be 15 to 20 percent cheaper than other aggregators. The food delivery app, named Waayu, is said to resolve the problems restaurants and consumers face with existing online food delivery services, including high commissions, unfair rankings, biased reviews, and poor quality and support.
Waayu, a product of Destek HORECA founded by tech entrepreneurs Anirudha Kotgire and Mandar Lande, has the backing of the Indian Hotel and Restaurant Association (AHAR), based in Mumbai, and other industry organizations.
Suniel Shetty offers cheaper meals than Swiggy and Zomato.
It is a software as a service (SaaS) platform that links consumers to over 1,000 restaurants in Mumbai, including Bhagat Tarachand, Mahesh Lunch Home, Banana Leaf, Shiv Sagar, Guru Kripa, Kirti Mahal, Persian Darbar, and Ladu Samrat.
According to reports, WAAYU does not charge restaurants any commission fees, allowing them to offer competitive prices and greater value to customers.
The platform seeks to provide customers with cuisine that is reasonably priced, timely, hygienic, and of high quality, while avoiding the issues of high prices, delays, poor hygiene, low quality, and lack of customer support.
The company’s brand ambassador is actor-hotelier Suniel Shetty.
“The WAAYU app will revolutionize online food delivery by adopting a commission-free model. We have 16 revenue streams, but not all will be active initially.
We will enter into a fixed-fee arrangement with the establishments at an introductory rate of?1,000 per month per location. Eventually, it will rise to £2,000 per month. There is no per-order commission, according to company proprietor Anirudha Kotgire.